Devon Blog

Tag: teams

  • What Is a Personal CRM (and How SnapCard Fits)?

    What Is a Personal CRM (and How SnapCard Fits)?

    A personal CRM is a tool that helps an individual organize, remember, and nurture their relationships over time, not a sales team pipeline. It acts like a smart digital Rolodex that stores contacts, context, and follow‑up reminders so relationships don’t quietly fade.

    Unlike traditional CRMs built for companies and revenue tracking, a personal CRM is lightweight, human‑first, and often mobile‑first, designed to support how you actually meet and remember people in real life.

    What does a personal CRM actually do?

    A personal CRM brings all your relationship context into one place so you don’t rely on memory or messy notes scattered across apps.

    Most good personal CRMs (should) focus on a few core jobs:

    • Store contact details (names, phones, emails, links) in one place.
    • Track when and where you met, and what you last talked about.
    • Let you add notes and tags so you can find people by “how you remember them”, not just by name.
    • Set reminders to reconnect so it’s easy to follow up at the right time, not months too late.

    The goal is not to automate spammy outreach, but to reduce the friction of being thoughtful and consistent with the people who matter to you.

    Key features of a personal CRM

    Most modern personal CRMs share a common feature set.

    • Contact organization: One place to store and organize people by tags, groups, or lists.
    • Interaction history: A timeline of meetings, messages, and calls so you can see where the relationship left off.
    • Notes and tags: Free‑form notes and flexible labels (e.g., “Met at Web Summit”, “Angel investor”, “Loves golf”).
    • Reminders and follow‑ups: Prompts to reconnect on a schedule that matches your intent, not just your inbox.
    • Privacy controls: You decide what to store and share; data is there to help you, not to sell or resell your relationships.

    A good personal CRM fits into your life quietly, so you can focus on conversations instead of admin.

    Why personal CRM matters for modern professionals

    Today, people meet more contacts than they can reasonably remember: at conferences, meetups, intros, and online. Most relationships fade not because we don’t care, but because context and timing slip away.

    A personal CRM helps by:

    • Keeping context alive (where you met, what you discussed, what you promised).
    • Making it easy to restart conversations without awkwardness.
    • Surfacing the right people at the right time, so you stay top of mind naturally.

    For freelancers, founders, salespeople, and multi‑hyphenate professionals, that can translate directly into more opportunities, better referrals, and stronger long‑term networks.

    How SnapCard fits into the personal CRM space

    SnapCard starts as a smart digital business card and grows into a privacy‑first personal CRM built for real‑world networking. It helps you remember where and when you met people, capture context instantly, and reconnect at the right moment.

    With SnapCard you can:

    • Share your digital business card in seconds via QR code, link, SMS, or email.
    • Automatically log where and when you met a new contact as they scan your card.
    • Add private notes and tags while the conversation is fresh.
    • Turn on “Keep in touch” style reminders so Snap nudges you periodically to reconnect.
    • Get contextual alerts when contacts are nearby or you’re back in a place tied to a past interaction (on supported plans).

    SnapCard is designed for people who meet others at events, conferences, and in daily life and want a system to help them keep in touch and for that system to feel human, not like a sales dashboard.

    Is SnapCard a personal CRM or just a digital business card?

    SnapCard is both a digital business card and a personal CRM. It begins with the frictionless exchange of contact details, then layers on notes, tags, reminders, and smart reconnect nudges so your network stays alive over time.

    If you want a tool that helps you go from “nice to meet you” to “we actually stayed in touch,” SnapCard is built for that journey.

    What if I still prefer paper business cards—can a personal CRM like SnapCard still help?

    Yes. A personal CRM like SnapCard doesn’t replace your paper cards; it makes them smarter. You can keep your existing habits at events and simply use SnapCard to capture who you met, where you met, and why they mattered, so you can follow up later without relying on memory or stacks of cards on your desk.



  • Understanding the Gravity of Diabetes

    It’s easy to take your eyesight for granted.
    Diabetes is the leading cause of vision loss in people 18–64 years old. And there are no obvious signs or symptoms. But the great news is an annual routine eye exam could prevent 95% of vision loss caused by diabetes.

    source: Diabetes.org

    Diabetes is more than just a blood sugar issue; it is a complex metabolic condition that affects multiple organs, including our eyes. High blood sugar levels over an extended period can damage the blood vessels throughout our body, including those in our eyes. Here’s why diabetes should be taken seriously in the context of our vision:

    Diabetic Retinopathy: Diabetes can lead to a condition called diabetic retinopathy, where the tiny blood vessels in the retina become damaged and start to leak. This condition can lead to vision loss and even blindness if left untreated.

    Silent Progression: Diabetic retinopathy often progresses silently in its early stages. One may not experience any noticeable symptoms until the damage is advanced. Regular eye screenings can detect these changes before they become severe.

    Early Detection Is Key: The key to preserving vision when one has diabetes is early detection and timely intervention. When detected in its early stages, diabetic retinopathy can often be managed effectively to prevent further damage.

    Why Annual Eye Screenings Are Essential

    Now that we’ve highlighted the seriousness of diabetes concerning your vision, let’s discuss why annual eye screenings are crucial:

    Early Detection: Regular eye screenings can catch diabetic retinopathy in its early stages when treatment options are most effective. This can prevent or slow down vision loss.

    Preventative Care: By monitoring a patient’s eye health annually, their healthcare team can identify potential issues even before they cause noticeable symptoms. Early intervention can help maintain good vision.

    Comprehensive Assessment: A patient’s primary care provider can perform a comprehensive assessment of your eye health during their annual check-up using the CarePlus program by HealthOcta. This includes imaging their retina, and having those images be read by a qualified eye doctor who can assess the patients eye health and recommend necessary next steps.

    Tailored Recommendations: If any issues are detected during the screening, the results are sent back to the patient’s healthcare provider who can then make personalized recommendations for further evaluation or treatment by a specialist, such as an ophthalmologist.

    In conclusion, diabetes is a serious condition that can pose significant threats to vision. The key to protecting our eyes is early detection through annual eye screenings. By taking this proactive step and managing our diabetes effectively, we can reduce the risk of vision loss and ensure that we continue to enjoy the world in all its beauty.

    Vision is precious – let’s work together to keep our eyes healthy.

  • Remote diabetic eye screenings powered by HealthOcta

    Remote diabetic eye screenings powered by HealthOcta

    Diabetic retinopathy (DR) continues to be the leading cause of preventable blindness globally
    with a prevalence of 22.27% for any kind of DR, 6.17% for vision-threatening DR (VTDR), and 4.07% for diabetic macular edema (DME) among patients with diabetes. 

    We’ve been receiving a lot of inquiries from our healthcare provider partners to enable diabetic eye screenings for their patients using the Ophthalmology service line within our VideoConsults platform.

    Turns out that the HealthOcta technology platfrom and team are a great fit to help address this existing need and to put a curb on preventable blindness. Digital retinal imaging devices powered by HealthOcta’s technology platform and our panel of Ophthalmologists can enable primary care practices enable a higher standard of eye screenings for their diabetic patient population.

    Better care is about awareness and education

    Offering diabetic eye screenings as part of primary care services can improve patient engagement and satisfaction. Patients appreciate the convenience of receiving comprehensive care in one location, and they are more likely to follow through with recommended screenings when they are easily accessible.

    Regular eye screenings can serve as a reminder for patients to manage their diabetes effectively. When patients see the potential impact of diabetes on their eyes, they may be more motivated to control their blood sugar levels, adhere to medications, and adopt a healthier lifestyle.

    Eye diseases can exist even if you have no symptoms

    Annual eye exams are important for preventing and detecting diabetes-related eye complications. They can help identify problems that can prevent or delay vision loss if treated. Annual eye exams can help providers identify more diseases earlier in patients who might otherwise go untreated. Annual screening can help detect conditions before they exhibit symptoms.

    Diabetics are at a high risk of vision loss

    Diabetics are also at higher risk for cataracts and macular degeneration. Early detection and treatment of these conditions can preserve vision.

    Diabetic retinopathy (DR) occurs when the blood vessels inside the eye start to leak blood and fluid into the retina, causing damage and permanent vision loss. Early detection and treatment is crucial for preserving your eyesight.

    Diabetic macular edema (DME) is a complication of diabetic retinopathy, and occurs when the macula, the center of the retina, begins to swell. The macula is responsible for your central and color vision. When the macula swells, it damages the blood vessels, causing them to leak— resulting in vision loss.

    While patients with uncontrolled blood sugar levels have a higher risk of diabetic retinopathy, those with controlled diabetes are still at risk and need to be screened against that risk regularly.

    It is recommended that patients receive annual eye exams for early detection of the disease, and increased optimal treatment results. By regularly monitoring a diabetic patients eye health, you are ensuring that any changes that occur will be detected early, before they can cause any harm.

    Empowering Better Healthcare through Tech+Med

    Despite the benefits stated above, most patients with diabetes do not receive annual eye screening per recommended guidelines. By deploying nonmydriatic cameras like the ones supported by HealthOcta in primary care or laboratory settings, remote retinal imaging technologies can broaden eye-care access and reduce the long-term costs of quality care.

    If you are a primary care practitioner or a opthalmologist or feel passionate about this topic, we would love to hear from you.

    Some eye-opening statistics…

  • Video Consults for Endocrinology

    Its clear to all that we’re living a national shortage of healthcare providers – some have gone on to call it an Public Health crisis.

    The Association of American Medical Colleges (AAMC) estimates (March 2023) that the United States will face a shortage of up to 124,000 physicians by 2034. This shortage is expected to span both primary- and specialty-care fields. The shortage is projected to increase by 37,800 to 124,000 physicians within 12 years

    The shortage is driven by increasing demand for physician services, particularly population growth and aging. The workforce shortage has been increasing since before the COVID-19 pandemic and accelerated at an even more alarming rate thereafter.

    California, Florida, and Texas are the three states expected to have the greatest estimated physician shortage by 2030.

    More than 46 million Americans, or 15 percent of the U.S. population, live in rural areas

    Today, Rural areas make up nearly two-thirds of primary care health professional shortage areas (HPSAs) in the country. Rural residents are more likely to die from heart disease, cancer, unintentional injury, chronic lower respiratory disease, and stroke. About 20 percent of Americans live in rural areas, but barely one-tenth of physicians practice there.

    We created Video Consults to help address this coverage gap by fusing together technology with medical experts spanning a wide geography. We’ve created an Ophthalmology practice and are now on our way to focus on Endocrinology needs of the nation.

    Why Endocrinology?

    The number of endocrinologists who treat adults is not growing nearly fast enough to keep up with the surging demand driven by a growing and aging population compounded by the continuing obesity epidemic. There has been a shortage of practitioners in the field of Endocrinology for many years. The continuing obesity pandemic, growth in diabetes and other endocrine disorders has only made the situation worse.

    “The wait time for a new patient to be seen is much greater than in almost any other specialty in medicine by a factor of two.
    You can get in to see a cardiologist in 15 days, but it’ll take you 37 days to get in to see an endocrinologist,”

    Robert A. Vigersky, MD (cited from Endocrine news, Dec 2014)

    How does Video Consults help?

    • Our platform enables healthcare institutions to improve access and reach to specialty services
    • Enables the provider to request a specialty service on-demand. Greater reach to specialists.
    • Practitioner (specialist) gets ubiquitous reach without the need to travel away from their medical practice. Better quality of life for the practitioner.
    • Access to expert consultation is received quicker, faster and more economically.
    • Patients receive a higher level of care.

    Our Endocrinology service line is yet another way in which Video Consults continues to deliver on HealthOcta’s mission of fusing expertise in technology and medicine to help healthcare providers deliver a higher level of care to their patients.

    Get in touch. Join us & learn more.

    We’re growing our Endocrinology practice are keen to engage with physicians across the country. Sign up to be part of our network of healthcare providers and we’ll get in touch to bring you on board. You may also request our team to get in touch

    References
  • Introducing VideoConsults

    Introducing VideoConsults

    Healthocta’s vision is to fuse together medicine & technology so healthcare providers can deliver better healthcare.

    The US Healthcare system is awesome. Yes, it is! There are few challenges. However, we’re definitely among the better places on earth where you’d want to be receiving healthcare services.

    Some challenges in the US Healthcare industry

    (This is a summary of what we found when we spoke to a bunch of people and made a few searches online…)

    • Access and affordability: Despite having one of the highest per capita healthcare spending, the US still faces high costs of healthcare which is not affordable for a large part of the population.
    • Fragmented delivery system: The US healthcare system is fragmented with a complex network of different insurance providers, leading to higher costs and lower quality of care.
    • Inadequate primary care: There is a shortage of primary care providers in many areas of the country, leading to a higher reliance on more expensive emergency and specialty care services.
    • High administrative costs: The US healthcare system has high administrative costs, resulting in a higher overall cost of healthcare compared to other countries.
    • Lack of transparency: There is a lack of transparency in the healthcare system, making it difficult for patients to make informed decisions about their care and for employers to effectively manage the cost of their employee’s health insurance.
    • Health disparities: There are significant health disparities among different racial, ethnic, and socio-economic groups in the US, leading to unequal access to quality care and health outcomes.

    So what can be done about solving these challenges?

    If you boil it down, the primary theme of the issues is centered around high costs, lack of access to care in many areas of the country (think Rural) and lack of access to specialty care (in many places across the country)

    As a health technology company on a mission of TechMed fusion, we came up with a cool new innovative service. We call it VideoConsults by HealthOcta. With VideoConsults, we aim to help improve access to specialty services.

    What is VideoConsults by HealthOcta?

    VideoConsults is a technology enabled service by HealthOcta. This service is used by healthcare institutions such as Hospitals, Emergency Departments, Doctors offices, Freestanding ERs, Nursing facilities and other institutions to get access to and consult healthcare specialists without having to wait hours or days.

    We have created an innovative system that brings together the expertise of medical practitioners in a variety of specialty fields, sophisticated devices for diagnostic and imaging (that can be used by a medical assistant without having to undergo advanced training) and the ubiquitous reach of telemedicine technology to help solve the access and practitioner coverage issues omnipresent in the healthcare industry. What’s better than seeing a demo right here!

    The HealthOcta team is currently focusing on enabling better access in Ophthalmology. The Video Consults platform will soon be expanded to support a variety of specialty services. We’re keen to connect with healthcare providers & practitioners so we can learn from you and add capabilities more speciality service lines.

    Our teams are now actively bringing together specialists to offer their expertise on this platform. Please contact us to learn more.

  • How can your business get excellent customer ratings

    Customer service is a process. It begins even before the moment a customer raises a concern with your business. From the moment a business comes in contact with the customer, the goal needs to be to assure that we’re working towards building a relationship that (mutually) matters. .

    Customers can reach out to a business for many things and over various media like emails, phone, social media or even in-person. Clear communication, good listening skills and positivity in all interaction is the recipe to success. We must all realize and acknowledge that problems always do happen. The difference between a highly rated business and a not-so-well rate business is in how they handle the situation. See some tips here from another post on this topic.

    enables the agent to calm frustrated customers and ensure successful resolution.

    Set a target to ensure that every customer experiences an excellent service from our team. To do this a step by step approach, that relies on empathy, care and timeliness in responding & resolving inquiries or complaints.

    Customer satisfaction is most important for repeat business and continued growth.

    Most businesses who get 5 star ratings have the following things in common –

    + Friendly people

    Friendly people are kind, caring and loving. They empathize with others and are approachable. In an organization it is very important to have employees who have a friendly attitude. But it not necessary that everyone is naturally friendly. It is a skill and with time it can be developed with practice and awareness. They have respect for others. Customers always want to communicate with individuals having these qualities as they feel more comfortable and know that their problems will be solved easily.

    Giving a 5 star rating to the business by a customers means they are fully satisfied with the service provider and the team members.

    + They care about their customers experience

    Customer service is very important in any business. If you do not have the right people however good your product is, you are bound to see the downfall. To get the best reviews for your company the team has to go out of their way and provide excellent customer service to their customer and a happy experience from purchasing the product right upto solving any related issues. If you are kind and empathatic towards the customers, nothing can stop you from getting a 5 star ratings at times.

    + They are quick to answer customers questions

    In this fast paced digital world, time is an important factor, everyone needs quick and honest answers to their problems. They make their customer feel important not only by answering them quickly but also helping them with positive responses because they know about their product.

    + They take pride in the product or service they sell

    Having pride means you are satisfied with your contribution towards your work. They are extremely proud about the products and service they sell to thier customers as they relate to the people, focus on their goals, give quality customer service etc. They are confident about the products they sell as they know deeply about the product and how it will benefit the end user.

    + They measure how they are doing, so they can keep improving

    All such businesses engage with their customers and ask them for feedback. Customer feedback tells them where they are doing well and where they need to be doing better. Because they genuinely care about their customers and their business these businesses are on a constant improvement path. Eventually these businesses become those that continuously get excellent ratings from all their customers. These businesses are customer magnets, new customers keep coming to them because existing customers only have good things to say about them.

    trustENGINE helps business owners building awesome businesses manage & own their improvement process.

    Regardless of whether you are on a free or a paid plan, the real benefit comes when you use the trustENGINE platform to engage every customer and learn from the feedback. On trustENGINE businesses can & must actively invite customers to share their reviews. As the first step – create or claim your business profile on trustENGINE so you can be well on your way to build a 5 star business that is loved by customers & is on the path of continuous improvement.

  • How do I know trustENGINE is an unbiased platform for customer reviews?

    trustENGINE’s mission is to bring customers and companies together by taking a fair, impartial and equal stance towards reviews. Every business has to follow the same rules, maybe free or the ones who have subscribed to our services.

    We are committed to be fair to all business and our customers consistently and build trust through the act of honesty.

    + On trustENGINE reviews can never be deleted or hidden by the business owner.

    Once the customers had created their account and verified it on trustEngine, when they write reviews they are the sole owners and only they are the who can edit or delete their reviews. We keep reviews of verified customers as long as they are users of trustEngine.

    + ‘Incentivized reviews’ are always tagged. We put transparency first.

    Many times businesses offer incentives like, discount coupons, free stuff, or even receiving a product before its launched to motivate their customers to give feedback and write reviews. In return it helps businesses to attract more customers and increase their profits because of repeat business.

    When we come across such customers and their reviews we tag it as an ‘incentivized review’

    + ‘Verified transactions’ are promoted.

    A transaction takes place when a customer has purchased the product online or in store. When a customer wants to write a review on the trustEngine platform, they need to create their account. To write a review about the product they have purchased from a business, some proof of purchase is required to verify the transaction. Once that is done, the review is tagged as a verified transaction review.

    + Reviewers must have a verified contact information before they can write a review

    We require reviewers to allow us to save their IP address and location when they are writing a review. This enables us to correlate the users location to the business location and flag any reviews that seem suspect.

    + We are constantly at work to block or mitigate fake reviews

    Fake reviews both positive and negative about a product can harm the business as they sometimes have a positive impact on the customer buying decision. Some businesses, to promote their own products and business even hire people to write fake reviews and cause harm to their competitors. Fortunately our platform helps prevent this by a verifying process compulsory for all the users who want to write reviews on trustEngine.

    It is mandatory, the reviewer loads proof of transaction done with the business, if not they cannot post their reviews on the site.

    On the other hand our technical team constantly is developing and is improving the tools required to fight suspicious and fake reviews.

  • Why are we building flexxWORK?

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    The Internet has changed too many things – infact almost everything. It’s become our go-to place for information and influences how we make decisions.

    Today, we can get a degree without ever stepping foot in a school or university. We can shop for practically anything without visiting a store. We order food for it to be delivered to where we are. We can even order services like a cab at the press of a button on our mobile phones. Very few things require us to leave home. After the pandemic, ever more of us realize that while offices are needed for somethings, they’re not required anymore.

    In fact, one can start and build a successful business without ever renting or owning an office.

    A laptop and a phone is pretty much all that most people need to work productively. While there are enough coffee shops that offer you access to free internet, every business still needs a respectable address for receiving its official communication. Businesses also occasionally need that office space to bring teams together to collaborate, have meetings or sometimes simply socialize. This fractional model of utilizing office space is our new reality.

    Hybrid work is a powerful force being felt all over the world. flexxWORK software is making hybrid work happen for office real estate providers & business owners

    While co-working spaces offer subscriptions to enable flexible usage, most business owners prefer not being limited to a single provider or a single city for that matter. flexxWORK is software solution by connectchief which gives glocal business owners the flexibility they need while creating a positive outcome for office real estate owners globally.

    The flexxWORK platform enables real estate owners (office building owners, co-working providers and anyone who owns real estate) to maximize the monetization of their assets. Our platform provides all the software necessary for real estate owners to –

    1. Create, manage and rent out subscriptions to virtual office addresses with the flexxWORK software
    2. Offer usage of their real estate facilities like desk space, meeting rooms, event facilities and more on a pay per use basis.
    3. Stay in control of their property while maximizing the revenue opportunity with shared use.
    4. By being part of the flexxWORK alliance you are continuously introduced to new entrepreneurs and business owners from other towns & cities across the globe.

    flexxWORK provides everything you need to serve today’s digital nomad. Office/Commercial real-estate owners & co-working providers can each offer & advertise their services like virtual office addresses, hot desking, events spaces, meeting spaces and more. Users get the option to use one ore more services on a subscription or a pay-per-use basis.

    Business owners have so much to gain by using flexxWORK –

    1. Rent a virtual business addresses in one or more cities across the world. You receive digital copies of all your business mail directly in your flexxWORK app. Physical mail is forwarded to you upon your request at an additional cost (we provide all the software you need)
    2. Subscribe to one or more desk spaces in one or more cities where your staff resides. Reserve meeting rooms or larger event spaces at any office location across our network. Meet with client(s) or hold conferences any many of the facilities that are a part of the flexxWORK alliance.
    3. Get favorable pricing from all participating facilities for being a flexxWORK user/member.
    4. You and your business are no longer limited to a single office.

    By being part of the flexxWORK network, business owners & office space providers both become omnipresent. A business owner from Austin, TX can have a subscription to an office space in Austin and they can book ahead & access office spaces in Los Angeles or other cities when they are visiting those cities.
    An office space provider in Los Angeles may be renting out their premises to various local businesses but they can also be reselling virtual office subscriptions to their clients for virtual office locations or selling hotdesking credits to their clients for use in many other cities across the nation.

    Being part of the flexxWORK network creates a win-win for everyone!

  • How you can grow your business faster with connectchief

    1. Why we’re building connectchief…
    2. How you can grow your business faster with connectchief

    Every business owner knows they need to innovate and grow their business. What isn’t clear is how to methodically go about doing just that…

    Growth comes from recognizing the need for change, effectively adapting to shifts in your environment, having strong customer insights and finally turning this information into better customer experience and service.

    Connectchief helps businesses to better engage with its target customers, improving the effectiveness of their marketing, and enables them to find new ways communicate their value propositions.

    The digital revolution has unleashed rapid and significant changes in how business is done today. A businesses ability to engage customers, understand their changing needs and to keep up with them determines its success and growth rates.

    The connectchief team deeply understands how technology can play a significant role for your business to grow. We’re been rapidly innovating and responding with creative ideas to help small businesses build a competitive edge. With connectchief every small business can –

    + Collaborate with other businesses to promote each other

    Any business can get started with connectchief for free. Once registered, identify and invite other businesses nearby to collaborate with you. Each business can promote coupons & offers form its partner businesses to its own customers. Referred customers are more likely to do business with you over those who were attracted simply through a discount or a one-off advertisement. Referrals can cost almost 10x less than traditional advertisements when it comes to finding new customers.

    + Engage with your customers

    At connectchief, your business receives a personalized QR code which is powered by our platform. We chose QR codes so you do not have to many any investments in buying equipment or other technology to grow your business. A simple QR code puts the power of the entire connectchief platform behind your business. Place that QR code (we call it our Scan & Connect system) within your premises to present customers with promotions, solicit their feedback, showcase your reviews, get customer reviews, make announcements and so much more. Better engagement translates into improved loyalty and more business.

    + Create promotions, discount coupons and vouchers for customers and business partners.

    Through connectchief, every business can also utilize our promoEngine to generate coupons & promotions that can be distributed to visiting customers on your website, in-store or even be distributed via other businesses that collaborate with you (your business ofcourse has to reciprocate with promoting those businesses as well).

    Businesses that use innovative ways to find new customers & to retain existing ones tend to grow faster. Those that continuously learn from customers to provide better service and products discover paths to greater profits and lasting loyalty.

    At connectchief, we’re committed to helping you power up your business with innovative, cost-effective and technology-powered approaches that have been afforded only to big businesses until now.

    Find your path to growth – register for free on connectchief

  • How can businesses curb fake reviews

    Fake reviews are a huge problem for businesses.

    However, how can one stop fake reviews from popping up and misguiding our end users. Fake reviews come from many sources – jealous competitors, disgruntled customers or employees or anyone who may have any reason to benefit from your business not doing well. Fake reviews can misinform customers if not handled properly. However, the right attitude and approach to handling fake reviews can make your business shine out better than it would otherwise.

    We all want our customers to be reading the real reviews about our business, its products & services. And we need to know that fake reviews can be reduced but not avoided completely. So its best to remind all genuine users to provide a review, whether good or bad. Because reviews will help us do better and get our business do better over time. See our post here on why its important to get customers to write reviews about you.

    In our experience – there are a few simple steps that every business must take to curb the fake reviews about your services.

    1. Respond to every review

    When you respond to every review, your customers know you genuinely care. Your response needs to focus on the issue not the reviewer and never come across as defensive. Your goal with reviews needs to be to genuinely listen and learn

    2. Follow a good review moderation practice

    Reviews that seem suspect should be dug into. Ask for more context, information that can help you connect the feedback to a real interaction. Always operate from the premise that the review is not fake and make an earnest attempt to help the customer (thats why every business exists, to serve the customers). Requesting for information on things like the name of the person who the customer interacted with, items that were on the order, approximate date and time of the transaction etc can help you demonstrate to the community how genuinely you are interested in supporting customers as a business. With trustENGINE paid plans our team can help with guided mediations (in certain conditions). Our team on an ongoing basis can even flag reviews, reviewers or businesses that appear to be borderline fake / suspect.

    3. Promote reviews from verified transactions

    Try to tie every one of your reviews to a transaction or an interaction between the customer and your business. This practice of connecting most reviews to a valid interaction is ‘worth its weight in gold’. Verified transaction reviews = actual reflection of interactions with the business. trustENGINE can split business ratings to show your rating from verified transactions vs non-verified transactions. Non-verified transaction ratings carry a lower weight towards your overall rating.

    4. Know that you can reduce but cannot eliminate fake reviews

    Its hard to eliminate fake reviews, so its all the more important to ask all your genuine customers to review their interaction with your business. A best practice is to issue an invoice for every transaction. Each invoice must bear a unique interaction number (invoice number, transaction number, order number or other transaction ID that is relevant to your business) and a message to each user to share a review. trustENGINE is built not just to support online businesses but also brick-and-mortar storefronts. Using trustENGINE + connectchief tools you can encourage your users to provide a review or rate their visit experience from within the storefront itself. Reviews captured from within the storefront also carry information on the location where the review was provided (we capture location but do not display it) and further increase the likelihood of that review being tagged as genuine.

    5. Take an unbiased position when hosting your reviews

    In general, reviews that are self-hosted on your own website are not received well by customers. Customers find it to be less trustworthy when a business has full control over which reviews to display vs not on its website. As the saying goes, you can’t trust the fox to guard the henhouse (meaning Don’t assign a job to someone who will then be in a position to exploit it for his own ends.)

    Reviews are best hosted with a third party platform that has proper processes in place to ensure that reviews are unbiased, cannot be tampered with while there exists an opportunity for the business to make amends and improvements when negative feedback is received. The ultimate goal for a open for everyone reviews platform is to build trust through transparency.