Devon Blog

Tag: subscription

  • Introducing APIs to create custom promotions in promoEngine

    Our mission is to help our clients grow their business. In interacting with various clients we have come to understand that most businesses do not spend enough energy in building a coupon or promo code strategy simply becuase its very hard to actually implement.

    We see a lot of traditional stores, particularly grocery stores and some big box stores spending a lot of their marketing budget in putting out weekly / periodic sales flyers that include a large number of items that are on sale. It is common sense to assume that this is quite an effective way to market your products because we’re seeing large businesses do this for decades now and the activity has not stopped. If this form of marketing didn’t work, then clearly the big box and national chain stores would have stopped doing this a very long time ago.

    Large e-tailers do the same thing by issuing 1000’s of sales & discount coupons on products and services from time to time. In fact, deal-finding sites make millions of dollars in commissions every year by simply helping consumers find the right coupon that they can apply to their shopping cart? So clearly coupons & promotions work

    Why does this work?
    1. Weekly ad flyers and coupons enable a business to stay at the top of mind of its customers. Brand retention and recall is half the battle in any competitive market.
    2. Coupons or special pricing can create that extra motivation a consumer needs to ‘tap buy’. It helps you capture customers whose need exists but may not be urgent yet.
    3. Impulse buyers can be motivated through coupons or ads
    4. Frugal buyers plan ahead, they closely manage their expenses and are most likely to buying products when they go on sale. They are also likely to shop at stores that they perceive to have ‘wallet-friendly pricing’
    5. Online shoppers can shop from a lot of businesses sitting at home, so ‘better prices’ play a greater role in their purchase decisions. The success of platforms like slickdeals, honey and various others are a testament to the fact that coupons & promotions work as well in the online world as in the brick & mortar business space.

    Despite all this traction, we do not see too many small businesses (brick & mortar or online businesses or even ecommerce businesses successfully executing a STRONG COUPON & PROMOTIONS strategy)

    How is connectchief helping businesses build a better coupon & promotions strategy?

    We strongly believe that discounts is not a good strategy for every business. If by giving a discount, the perceived value (worth) of your offering gets diminished in your customers mind, then steer clear of discounts & coupons. But if you are not in that category of business, then we’ve created promoEngine for you. Using the connectchief scan & connect code, you can present your customers with a promotion or discount right at the time when they are at your store. You can also distribute your promotions digitally via the connectchief platform so customers can see your promotions when they are patronizing a business that collaborates with you. As an example: A customer can a coupon to visit your ice-cream parlor right when they are done paying the bill at a pizza place. Ofcourse, you will be returning the favor back to the pizza place by sharing their coupons with customers who might visit you.

    We’ve created many simple coupon & promotions templates that enable our customers (business owners like you) to create coupons that can be published by them on the connectchief promoEngine platform.

    So what is the custom promotions API

    Sometimes, you need to be able to create custom promotions because the basic promotions do not quite fit in with your business scenario. You can now do that through our promoEngine API (application programming interface) and some simple programming activity on your side.

    As an example – An ecommerce website could design a promotion in promoEngine for its customers to buy a 1-year subscription to their service and receive 1 extra month if they purchased the subscription before January 10, 2023.

    They would simply define a promotion in promoEngine using our API and specify the customer facing parts as in a catchy Title for their promotion, Add a banner image, Add a description describing the promotion & its terms in plain text. In addition, they can now setup a small set of rules in their preferred format that they can save alongside the promotion for it to be provided back to their ecommerce software when that promotion is being redeemed by a customer on their website. See the graphic below as a simple explanation.

  • Why are we building flexxWORK?

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    The Internet has changed too many things – infact almost everything. It’s become our go-to place for information and influences how we make decisions.

    Today, we can get a degree without ever stepping foot in a school or university. We can shop for practically anything without visiting a store. We order food for it to be delivered to where we are. We can even order services like a cab at the press of a button on our mobile phones. Very few things require us to leave home. After the pandemic, ever more of us realize that while offices are needed for somethings, they’re not required anymore.

    In fact, one can start and build a successful business without ever renting or owning an office.

    A laptop and a phone is pretty much all that most people need to work productively. While there are enough coffee shops that offer you access to free internet, every business still needs a respectable address for receiving its official communication. Businesses also occasionally need that office space to bring teams together to collaborate, have meetings or sometimes simply socialize. This fractional model of utilizing office space is our new reality.

    Hybrid work is a powerful force being felt all over the world. flexxWORK software is making hybrid work happen for office real estate providers & business owners

    While co-working spaces offer subscriptions to enable flexible usage, most business owners prefer not being limited to a single provider or a single city for that matter. flexxWORK is software solution by connectchief which gives glocal business owners the flexibility they need while creating a positive outcome for office real estate owners globally.

    The flexxWORK platform enables real estate owners (office building owners, co-working providers and anyone who owns real estate) to maximize the monetization of their assets. Our platform provides all the software necessary for real estate owners to –

    1. Create, manage and rent out subscriptions to virtual office addresses with the flexxWORK software
    2. Offer usage of their real estate facilities like desk space, meeting rooms, event facilities and more on a pay per use basis.
    3. Stay in control of their property while maximizing the revenue opportunity with shared use.
    4. By being part of the flexxWORK alliance you are continuously introduced to new entrepreneurs and business owners from other towns & cities across the globe.

    flexxWORK provides everything you need to serve today’s digital nomad. Office/Commercial real-estate owners & co-working providers can each offer & advertise their services like virtual office addresses, hot desking, events spaces, meeting spaces and more. Users get the option to use one ore more services on a subscription or a pay-per-use basis.

    Business owners have so much to gain by using flexxWORK –

    1. Rent a virtual business addresses in one or more cities across the world. You receive digital copies of all your business mail directly in your flexxWORK app. Physical mail is forwarded to you upon your request at an additional cost (we provide all the software you need)
    2. Subscribe to one or more desk spaces in one or more cities where your staff resides. Reserve meeting rooms or larger event spaces at any office location across our network. Meet with client(s) or hold conferences any many of the facilities that are a part of the flexxWORK alliance.
    3. Get favorable pricing from all participating facilities for being a flexxWORK user/member.
    4. You and your business are no longer limited to a single office.

    By being part of the flexxWORK network, business owners & office space providers both become omnipresent. A business owner from Austin, TX can have a subscription to an office space in Austin and they can book ahead & access office spaces in Los Angeles or other cities when they are visiting those cities.
    An office space provider in Los Angeles may be renting out their premises to various local businesses but they can also be reselling virtual office subscriptions to their clients for virtual office locations or selling hotdesking credits to their clients for use in many other cities across the nation.

    Being part of the flexxWORK network creates a win-win for everyone!