Tag: reviews

  • What Does a Pathways Peer Advisor Consult Look Like?

    “Talking to Someone Who’d Been Through It Changed Everything”

    By Emma S., Student from Columbus, Ohio

    I was the oldest in my family, so we didn’t really know what applying to college should look like. My school counselor was helpful but overloaded—hundreds of students per advisor. I needed more than general advice. I needed someone who had actually gotten into the types of schools I was aiming for—and who had come from a similar background.

    That’s when I tried Pathways.

    No commitments, no expensive packages—just one consultation at a time. You pay per consult, talk to someone who’s already done what you’re trying to do, and get direct answers.


    Step 1: Input What You Need—and Who You Want to Talk To

    The first step was straightforward. I picked the area where I wanted help—narrowing my college list and figuring out how to talk about my community service work in essays.

    Then I told Pathways what kind of advisor I wanted:

    • Schools they got into: ideally ones like Northwestern, Emory, or UVA
    • Where they’re currently enrolled
    • Cultural background (I was looking for someone who also grew up in a Midwestern suburb and had no family legacy advantage)
    • SAT score range (within 1350–1450, like me)
    • Career path: public health or psychology
    • Bonus: if they were first-gen or came from a public school background

    Step 2: Get Matched With Up to 10 Advisors

    Based on that, Pathways showed me 10 potential advisors who fit my criteria. Each profile came with:

    • Their current college and major
    • Where else they got in
    • Scores, APs, clubs, and outside-of-school stuff
    • Languages spoken (English was fine for me)
    • Hourly consult rate

    I ended up choosing Jalen, a sophomore at Emory who had also been accepted to UNC-Chapel Hill and Boston College. He went to a public high school and was super involved in community health work—just like me.


    Step 3: Select, Pay, and Schedule the Consult

    I booked a 30-minute session with Jalen. I bought credits (no subscription, just the session I needed), and within a day, Pathways confirmed a time that worked for both of us.


    Step 4: The Actual Consult

    We met over video and it was exactly what I needed.

    I asked him:

    • Why did you rank Emory above UNC?
    • How did you frame your community impact work?
    • What would you have done differently in your essays?
    • What “don’t miss” tips would you give for someone with a 3.8 GPA and a 1380 SAT?

    He didn’t give generic answers. He shared screenshots of his own essay outlines and explained how he structured his school-specific supplements. It was a conversation—not a lecture.


    Step 5: Rate, Favorite, and Keep Going

    After the call, I rated the session and gave feedback. Jalen’s insights were gold, so I marked him as a favorite.

    From there, I had options:

    • Buy a package of 3 more consults with Jalen (at a discount)
    • Use another single consult with him—maybe for essay reviews
    • Or try a different advisor for another area like financial aid or college interviews

    What It Meant for Me

    What started as one call became my go-to strategy. I talked to two more advisors after Jalen—one helped me refine my essay for Northeastern, another helped me prep for a WashU alumni interview.

    Pathways didn’t try to sell me a plan. It gave me agency. I picked who I wanted, asked exactly what I needed, and paid only for what I used.

    And when I got my first acceptance email, I sent Jalen a message: “You were right about how to close that essay.”

  • Working smarter, not harder: how HealthOcta is taking a tech-led, people-first approach to healthcare

    Healthcare has a technology problem, but not in the way people think.

    There’s no shortage of apps, portals, or EMRs. What’s missing is technology that makes healthcare more human, not more complicated. At HealthOcta, we’ve been asking one question from the start: How can we reduce friction between patients, providers, and quality care?

    The answer isn’t more layers of software. It’s designing the right tools to serve real people, starting where care actually happens: at the point of need.

    That’s why we built VideoConsults, CarePlus, and eClinics—three platforms, one vision. Each tackles a broken part of healthcare and replaces it with something that just works.

    VideoConsults: real-time access to sub-speciality care, wherever you are

    VideoConsults gives emergency rooms, ACOs, assisted living facilities, and urgent care centers on-demand access to remote subspecialists. When a critical patient arrives and an expert’s input is needed fast, clinicians can instantly connect with a licensed specialist who can assess the case and guide next steps.

    This eliminates unnecessary patient transfers due to lack of in-house expertise. Hospitalists and ER physicians can act faster, with more confidence, knowing they have a world of expertise at their fingertips, right when it matters most.

    CarePlus: embedding preventative care inside the primary care office

    Most health conditions don’t go from fine to critical overnight. But the system rarely catches early warning signs because screenings either don’t happen or aren’t part of routine care.

    CarePlus is changing that. We built it to let primary care physicians offer specialist-grade screenings—right from their office. It started with diabetic retinopathy. Using smart imaging devices and cloud-based ophthalmology reviews, PCPs can now detect vision-threatening conditions during an annual checkup.

    And this is just the beginning. With the same model, CarePlus can support:

    • mental health screenings (PHQ-9, GAD-7),
    • pulmonary function tests,
    • cardiac risk stratification,
    • chronic kidney disease detection,
    • cognitive assessments for aging patients.
    • skin cancer screenings
    • and much more…

    The opportunity is huge, and we’re actively inviting specialists, clinical researchers, and diagnostic innovators to help expand what’s possible. Preventative care should be routine, not reactive. CarePlus helps make that true.

    eClinics: on-demand care, without the insurance maze

    For patients, one of the most frustrating parts of the system is the delay: long wait times, referrals, unclear costs, and insurance-based restrictions. For providers, it’s burnout—rising admin loads and loss of autonomy.

    eClinics gives both sides another option.

    It’s a platform where licensed medical professionals can offer direct-to-patient consultations—with transparent pricing, no referrals, and complete scheduling control. Patients use eClinics for second opinions, chronic condition guidance, general medical advice, or anything in between. Whether they’re insured or not, they can access expert care faster, more affordably, and with no guesswork.

    For doctors, eClinics is a way to practice medicine on their terms, free from rigid institutional constraints. It’s flexible, self-managed, and built for sustainability.

    The bigger picture: a healthcare system that actually works

    Together, these platforms form a new kind of healthcare stack, one that values access, prevention, speed, and dignity.

    • VideoConsults supports clinical decisions where specialty care isn’t always present.
    • CarePlus turns the PCP visit into a proactive screening event, not just a box to check.
    • eClinics puts patients back in control of their care journey, without bureaucracy in the way.

    These aren’t point solutions. They’re infrastructure for a future where patients don’t need to be sick to deserve care, and providers don’t need to burn out to make a difference.

    We’re building the tools we believe healthcare should have had all along.

    If you’re a clinician, technologist, or health system leader looking to help solve real-world problems, we’d love to hear from you. We’re constantly seeking knowledgeable advisors and guides to help us shape our vision and the future of healthcare.

    Because smart technology isn’t about replacing people. It’s about letting them do what they do best.

  • Why Tech Startups Grow Faster Than Brick-and-Mortar Businesses

    In today’s fast-paced world, technology plays a pivotal role in driving business growth and innovation. Tech startups, with their focus on leveraging technology and measuring customer feedback, have gained an edge over traditional brick-and-mortar businesses. In this blog post, we will explore why tech startups tend to grow faster and highlight strategies they employ to outpace their brick-and-mortar counterparts.

    1. Embracing Technology and Innovation: Tech startups harness the power of technology to create innovative products and services that cater to the evolving needs of their customers. By utilizing cutting-edge tools and digital platforms, they can reach a wider audience, scale their operations, and drive growth at an accelerated pace. For example, companies like Uber and Airbnb disrupted the transportation and hospitality industries by leveraging mobile apps and online platforms.
    2. Measuring Customer Feedback: One key advantage tech startups have is their relentless focus on measuring customer feedback. By actively listening to their customers through surveys, interviews, and online reviews, startups gain valuable insights that shape their product development and business strategies. This iterative feedback loop allows them to refine their offerings, address pain points, and continuously improve the user experience. Successful startups like Slack and Zoom have built their products based on user feedback, resulting in widespread adoption and rapid growth.
    3. Agility and Adaptability: Tech startups thrive in dynamic market environments by embracing agility and adaptability. Unlike traditional brick-and-mortar businesses, startups can quickly pivot their strategies and offerings based on market feedback. They can experiment with new features, explore different target markets, and rapidly iterate their products to stay ahead of the competition. This flexibility allows startups to seize emerging opportunities and adjust their business models accordingly. For instance, companies like Netflix transitioned from DVD rentals to streaming services, revolutionizing the entertainment industry.
    4. Market Validation: Customer feedback not only shapes product development but also helps startups validate their market fit. By closely listening to their customers’ pain points and preferences, startups ensure that they are addressing genuine market needs. This customer-centric approach increases the likelihood of building products that resonate with their target audience, leading to higher adoption rates and faster growth. For example, companies like Warby Parker disrupted the eyewear industry by offering affordable and stylish glasses based on direct customer feedback.
    5. Building Strong Customer Relationships: Tech startups understand the importance of building strong customer relationships. By actively engaging with their users, responding to feedback, and providing excellent customer support, startups foster loyalty and trust. Satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new users. This organic growth fuels the expansion of tech startups. Companies like Tesla have built a dedicated community of enthusiasts who passionately support and promote their electric vehicles.

    Tech startups are thriving due to their focus on technology, customer feedback, agility, market validation, and building strong customer relationships. By leveraging these strategies, startups can rapidly grow and disrupt traditional brick-and-mortar businesses. The digital age presents immense opportunities for innovation, and tech startups are leading the way by embracing technology and catering to the ever-changing needs of their customers.

    In the ever-evolving business landscape, the growth of tech startups serves as a reminder that traditional brick-and-mortar businesses can also thrive by embracing technology. The time has come for brick-and-mortar businesses to leverage technology to get closer to their customers, gain valuable insights, and take data-driven actions that fuel growth. By adopting tech-driven strategies, brick-and-mortar businesses can bridge the gap and compete in the digital age, opening doors to accelerated growth and success. We continue to build connectchief to help our brick and mortar colleagues “change their game”

  • Top 10 reasons why visitors aren’t coming back to your business…

    Top 10 reasons why visitors aren’t coming back to your business…

    If you are like most small businesses then you spend a large amount of your marketing budget on acquiring new customers. And…

    Between 60-80% of those customers do not return after their first visit!

    This is bad news on many fronts…

    Whats worse is, most small businesses have resigned to this statistic.

    Its all about your mindset. Things can be very different if small business owners are to adopt a mindset similar to the larger and more advanced technology driven organizations of the world. Thankfully, you’ve got friends at connectchief who have the means to help you with that

    Take a look at these top 10 reasons and see if some of them are also reasons why your customers are likely not coming back. If you can find out what your customers are thinking & feeling the most and if you can do something about fixing it then you can be on your way to phenomenal growth. And thats what we’re here to help you do!

    While customer behaviors can vary, there are several common reasons why customers may choose not to return to a retail business.

    1. Poor Customer Service: Customers value excellent service. If they encounter rude or unhelpful staff, long wait times, or a lack of assistance, they may not want to come back.
    2. High Prices: If customers perceive that a retail business charges unreasonably high prices compared to competitors or the perceived value of the products or services, they may seek alternatives.
    3. Lack of Product Quality: Customers expect products that are reliable, durable, and of good quality. If they consistently experience issues with the quality or performance of products, they may look for better options elsewhere.
    4. Inadequate Product Selection: Customers appreciate having a wide range of products to choose from. If a retail business has limited selection or frequently runs out of stock, customers may be inclined to explore other stores with more options.
    5. Negative Online Reviews: With the prevalence of online review platforms, customers often research businesses before deciding where to shop. If a retail business has numerous negative reviews regarding service, product quality, or overall experience, it can deter potential customers from returning.
    6. Inconvenient Location: The location of a retail business can significantly impact customer retention. If it’s difficult to access, has limited parking, or is far from customers’ regular routes, they may opt for more convenient alternatives.
    7. Lack of Cleanliness and Maintenance: A clean and well-maintained store environment contributes to a positive customer experience. If a retail business is consistently dirty, disorganized, or in a state of disrepair, customers may perceive it as unprofessional and seek cleaner options.
    8. Ineffective Communication: Customers appreciate clear and timely communication from businesses. If a retail business fails to provide updates on product availability, changes in store hours, or upcoming promotions, customers may feel disconnected and choose to shop elsewhere.
    9. Unresolved Customer Complaints: How a retail business handles customer complaints is crucial. If a customer has a negative experience and the business fails to address their concerns or provide satisfactory solutions, it can lead to a loss of trust and loyalty.
    10. Lack of Personalization: Customers appreciate personalized experiences and recommendations. If a retail business fails to understand their preferences, provide tailored offers, or remember their previous interactions, customers may feel undervalued and opt for businesses that offer more personalized attention.

    While addressing each of these factors can be challenging, businesses that prioritize customer satisfaction, invest in staff training, maintain product quality, and foster strong communication channels are more likely to retain customers and foster long-term loyalty.

    At connectchief, we make software tools to help you power up your business.

    We can help your business with addressing and getting ahead of many of the above issues –

    1. connectchief can help you measure user experience in real-time and figure out the corrective actions you need to take to align with customer expectations. Ask us about visitXP and our retail analytics tools
    2. connectchief can help you find new customers – Ask us about promoENGINE
    3. connectchief can help you with tools that keeps you on top of mind with your new visitors and help you to bring them back. Ask us about loyaltyENGINE
    4. connectchief can help you build a communication bridge with your customers without spamming them on email – ask us about how we help you send out Announcements and flash sales
    5. connectchief can help you collect reviews from customers and showcase them at your place of business. Ask us about trustENGINE
    6. connectchief can also help you receive customer complaints and communications directly so you can respond to them promptly. ask us about hearecho
    7. we’re always interacting with our clients and helping them solve problems, improve efficiency and simply do better through use of technology. If you have ideas or suggestions, we would love to hear from you
  • Is it OK to incentivize customers to publicly review your business

    It is absolutely OK to thank customers for the effort they make in writing a review for your business. However, its OK only as long as the business owner does not have any influence on what the customer writes on the review.

    In fact, we’ve taken a few measures at connectchief to enable business owners to be able to get more real reviews from real customers.

    The best time to ask for a review is when your business is top of mind

    They say, theres a time and place for most things. So because you know your business better, we will prefer that you make that call. However, we are almost too sure that a customer is more likely to write a positive review for a business that they enjoy visiting, visit frequently or one at which they have just had a great experience.

    Reviews are work. And the customer doesn’t need to do it. So its OK for you to return the favor.

    Its perfectly OK to incentivize a customer to write a public review. We actually make it easy for you to offer such an incentive to your customer by enabling you to create a promotion that the customer can claim only after they write a review for your business. In complete transparency to visitors , such reviews are tagged on trustENGINE to indicate that the customer was incentivized to write the review.

    Offering incentives indicates that you appreciate the customer and are seeking their support to let others know what they think of your business and its people, products and/or services.

  • What businesses can benefit from connectchief?

    We’re building connectchief as a collection of tools that help businesses be more efficient at utilizing their resources, tools can that help raise the value businesses can offer to their customers with the ultimate goal of helping you (the business owner) grow your business.

    There are many aspects to connectchief and many more to be added as time progresses however we can share with you a few things that your business could do with connectchief. So if you are a business that can envision doing one or more of the things below, we have the tools to help you succeed.

    1. Engage your customers as soon as they get into your physical store (scan & connect codes for every business)
    2. Grow your business network by partnering / collaborating with non-competing businesses so you can promote/introduce each other to your customers (see more about promoEngine)
    3. Capture 1 click input from your visitors about their experience (visitXP is coming soon)
    4. Ask repeat customers or satisfied customers to review your business publicly (see trustENGINE)
    5. Offer an instant discount to a customer who reviews your business publicly (trustENGINE & promoENGINE working together)
    6. Provide customers an incentive to spend with you (PromoEngine)
    7. On slow days, attract your frequent users to come in (Flash sales with PromoEngine – coming soon)
    8. Run ads without spending an arm & a leg for them (Virtual billboards on PromoEngine)
    9. Run special promotions on your website without having to build sophisticated coupon code software (Promo codes with PromoEngine)
    10. Send out important announcements to your customers via connectchief (Customers already get enough email. Send them a message they can see when they think of you next)
    11. Let your visitors know you are hiring (some of your customers can be your best future employees.)
  • How can your business get excellent customer ratings

    Customer service is a process. It begins even before the moment a customer raises a concern with your business. From the moment a business comes in contact with the customer, the goal needs to be to assure that we’re working towards building a relationship that (mutually) matters. .

    Customers can reach out to a business for many things and over various media like emails, phone, social media or even in-person. Clear communication, good listening skills and positivity in all interaction is the recipe to success. We must all realize and acknowledge that problems always do happen. The difference between a highly rated business and a not-so-well rate business is in how they handle the situation. See some tips here from another post on this topic.

    enables the agent to calm frustrated customers and ensure successful resolution.

    Set a target to ensure that every customer experiences an excellent service from our team. To do this a step by step approach, that relies on empathy, care and timeliness in responding & resolving inquiries or complaints.

    Customer satisfaction is most important for repeat business and continued growth.

    Most businesses who get 5 star ratings have the following things in common –

    + Friendly people

    Friendly people are kind, caring and loving. They empathize with others and are approachable. In an organization it is very important to have employees who have a friendly attitude. But it not necessary that everyone is naturally friendly. It is a skill and with time it can be developed with practice and awareness. They have respect for others. Customers always want to communicate with individuals having these qualities as they feel more comfortable and know that their problems will be solved easily.

    Giving a 5 star rating to the business by a customers means they are fully satisfied with the service provider and the team members.

    + They care about their customers experience

    Customer service is very important in any business. If you do not have the right people however good your product is, you are bound to see the downfall. To get the best reviews for your company the team has to go out of their way and provide excellent customer service to their customer and a happy experience from purchasing the product right upto solving any related issues. If you are kind and empathatic towards the customers, nothing can stop you from getting a 5 star ratings at times.

    + They are quick to answer customers questions

    In this fast paced digital world, time is an important factor, everyone needs quick and honest answers to their problems. They make their customer feel important not only by answering them quickly but also helping them with positive responses because they know about their product.

    + They take pride in the product or service they sell

    Having pride means you are satisfied with your contribution towards your work. They are extremely proud about the products and service they sell to thier customers as they relate to the people, focus on their goals, give quality customer service etc. They are confident about the products they sell as they know deeply about the product and how it will benefit the end user.

    + They measure how they are doing, so they can keep improving

    All such businesses engage with their customers and ask them for feedback. Customer feedback tells them where they are doing well and where they need to be doing better. Because they genuinely care about their customers and their business these businesses are on a constant improvement path. Eventually these businesses become those that continuously get excellent ratings from all their customers. These businesses are customer magnets, new customers keep coming to them because existing customers only have good things to say about them.

    trustENGINE helps business owners building awesome businesses manage & own their improvement process.

    Regardless of whether you are on a free or a paid plan, the real benefit comes when you use the trustENGINE platform to engage every customer and learn from the feedback. On trustENGINE businesses can & must actively invite customers to share their reviews. As the first step – create or claim your business profile on trustENGINE so you can be well on your way to build a 5 star business that is loved by customers & is on the path of continuous improvement.

  • Why should anyone use trustENGINE when so many other review platforms already exist?

    We created trustENGINE because every business whether big or small that registers with us gets unbiased reviews. The foundation principles of trustENGINE are the following –

    • Reduce fake reviews
    • Help proliferate the truth
    • Accelerate the opportunity to receive feedback & improve
    • A single venue for consumers to interact with the business
    • Promote reviews from verified transactions
    • Build trust through transparency

    See here why we created trustENGINE and how we are innovating to make trusted reviews a reality. Many review platforms already exist in the market but they all have a few gaps which cause significant challenges for consumers & for businesses too

    + Many online review platforms have a pay to play business model

    Businesses that pay can get preferential treatment. This monetization strategy may be good for the review platform provider but is harmful for the consumer. trustENGINE works on a common set of guidelines that promote transparency & fairness to all users & businesses alike

    + Fake reviews can proliferate on public platforms

    Fake reviews are common on the online platform. They are either negative or positive. Some organisations, to promote their own products and business even hire people to write fake reviews and cause harm to their competitors. Customers rely on reviews to buy products and services. But these reviews sometimes can create problems for consumers and small business.

    + Businesses must have an opportunity to challenge suspect reviews and ask for transaction verification

    Businesses can be vulnerable to frauds. Customers to get something in return or to defame the company write fake reviews about the product they sell. You can reduce the risk of negative reviews by addressing them in a positive way and fix it.  This risk can be reduced by asking the customers for their verified contact details, transaction ids or some proof of purchase of the goods or services brought from them.

    + Most platforms cater to large or online companies

    trustENGINE is designed to help the small business owner build their brand and to build awareness with customers. By enabling small business owners to collect reviews online or in-store, we’re focusing on helping consumers discover that amazing business that is within their community or neighborhood.

    + Consumers have a hard time knowing the businesses actual rating based on verified transactions

    On trustENGINE any consumer can provide a review for any business. We clearly highlight whether a review is based on a verified transaction or not. Every reviewer must confirm their contact information before they can write a review on trustENGINE. This ensures that a review received can lead to a conversation between the business and the reviewer and provides the business owner an opportunity to make good on the customers experience.

    In summary, trustENGINE works on transparency & fairness to all users & businesses alike. Curbs and flags online fake reviews. Enabling small business owners to collect reviews and focusing on helping them and the consumers to discover businesses in their neighbourhood.
  • How do I know trustENGINE is an unbiased platform for customer reviews?

    trustENGINE’s mission is to bring customers and companies together by taking a fair, impartial and equal stance towards reviews. Every business has to follow the same rules, maybe free or the ones who have subscribed to our services.

    We are committed to be fair to all business and our customers consistently and build trust through the act of honesty.

    + On trustENGINE reviews can never be deleted or hidden by the business owner.

    Once the customers had created their account and verified it on trustEngine, when they write reviews they are the sole owners and only they are the who can edit or delete their reviews. We keep reviews of verified customers as long as they are users of trustEngine.

    + ‘Incentivized reviews’ are always tagged. We put transparency first.

    Many times businesses offer incentives like, discount coupons, free stuff, or even receiving a product before its launched to motivate their customers to give feedback and write reviews. In return it helps businesses to attract more customers and increase their profits because of repeat business.

    When we come across such customers and their reviews we tag it as an ‘incentivized review’

    + ‘Verified transactions’ are promoted.

    A transaction takes place when a customer has purchased the product online or in store. When a customer wants to write a review on the trustEngine platform, they need to create their account. To write a review about the product they have purchased from a business, some proof of purchase is required to verify the transaction. Once that is done, the review is tagged as a verified transaction review.

    + Reviewers must have a verified contact information before they can write a review

    We require reviewers to allow us to save their IP address and location when they are writing a review. This enables us to correlate the users location to the business location and flag any reviews that seem suspect.

    + We are constantly at work to block or mitigate fake reviews

    Fake reviews both positive and negative about a product can harm the business as they sometimes have a positive impact on the customer buying decision. Some businesses, to promote their own products and business even hire people to write fake reviews and cause harm to their competitors. Fortunately our platform helps prevent this by a verifying process compulsory for all the users who want to write reviews on trustEngine.

    It is mandatory, the reviewer loads proof of transaction done with the business, if not they cannot post their reviews on the site.

    On the other hand our technical team constantly is developing and is improving the tools required to fight suspicious and fake reviews.

  • What is the connectchief, scan & connect (SNC) code

    At connectchief, we build software tools that enable small businesses to thrive. See this post on the various reasons on why we’re building connectchief.

    Through our conversations with many successful business owners, we have found that customers have a very interesting behavior. Customers tend to go back to businesses where they feel heard. Even if they didn’t have a great experience with a business at first, they feel comfortable giving that business a second or third chance if they felt the business heard them and is taking steps to do better the next time.

    Our scan & connect (SNC) system enables any business to engage its customers. Through its scan & connect (SNC) code, businesses can –

    1. Provide surprise discount coupons and / or promotions to visiting customers
    2. Ask for (one click / super quick ) feedback from customers on the service, facilities or other relevant items for the business
    3. Ask customers to provide online reviews for the business
    4. Share announcements with customers
    5. Let visitors know about open positions that the business is hiring for
    6. Poll customers or simply provide a way for customers to directly communicate with management
    7. Even send out instant flash sales & promotions to customers that follow the business

    Businesses can chose which of the above functions to expose using its scan & connect code. The ultimate goal is to provide a single tool using which customers and businesses can engage and build a strong relationship for their mutual benefit.