Devon Blog

Tag: promotions

  • Every business MUST always have active promotions

    If your target customers aren’t aware of your existence, your products or services can’t thrive. Promotion ensures that potential customers not only know about your business but are also motivated to engage with it. Once they know you exist, the challenge becomes driving them through the door to try what you have to offer. This is where a robust promotional strategy comes into play.

    Promotions are not just a tool for visibility—they are a strategic weapon for long-term business success. While ads play a role in building awareness, they are often less personal and tend to be more expensive than other promotion strategies. While both have their place in your marketing plan, it always better to have an approach that scales non-linearly. A pay to play ads approach is like running a coin-operated machine. Pay for ads, get some business. But that brings you ZERO loyalty.

    Referral marketing and discount coupons, on the other hand, are powerful methods that leverage trust, customer loyalty, and the natural desire for value. With the power of the ConnectChief engines, these strategies deliver far better results than traditional advertising, as they engage customers on a deeper, more personal level.

    Referral marketing is a particularly effective strategy because it turns your existing customers into advocates. People trust recommendations from friends, family, and from other businesses they trust. Your business collaborators become great referral sources for you. People trust influencers in social media far more than they trust ads. This trust translates into higher conversion rates, lower customer acquisition costs, and a stronger brand reputation. Successful companies like Dropbox and Uber have used referral programs to grow exponentially.

    Dropbox’s simple yet effective program rewarded users with free storage space for every new customer they referred, which helped the company grow from a startup to a household name. Uber gave both the referrer and the new user ride credits, creating a win-win scenario that encouraged widespread adoption.

    Discount coupons, especially when targeted, create an immediate sense of value that motivates customers to act quickly. A well-placed, limited-time discount can bring new customers into your store or re-engage existing ones. By providing a tangible incentive, you’re giving people a reason to try your product or service now, rather than later.
    Businesses like McDonald’s and Starbucks have mastered this strategy. Starbucks often uses personalized, time-sensitive offers based on customers’ previous purchase behaviors, driving foot traffic and increasing sales during off-peak hours.

    Why are these strategies often more effective than ads? It’s simple: they build on relationships and perceived value. Ads interrupt people; referrals and discounts engage them. Referral marketing taps into the credibility of your satisfied customers, while discounts and promotions offer immediate rewards that are hard to resist. And with technology, these strategies can be seamlessly integrated into your business operations. Our customizable promotion engine allows you to build, track, and automate referral programs and discount offers. Combined with AI, our system ensures these promotions are strategically placed where they will make the biggest impact, creating stronger customer engagement and loyalty without the high costs associated with traditional advertising.

    By focusing on referral marketing and personalized discounts, your business can drive long-term growth. Loyal customers, drawn in through strategic promotions, not only return but also advocate for your brand, making your business more sustainable and resilient in the competitive marketplace.

  • A good promotion strategy pays dividends everyday

    Small businesses are low on resources. Whether that we time or money, we have neither to waste

    A coupon based promotions strategy is a must for every business – let alone small businesses. Yet, very few of us dedicate the time to think and develop a coupons based strategy for our business. While its one of the most cost-effective ways to promote a business, a coupon based strategy is hard to execute. There’s printing, distribution and all kinds of processing and tracking involved and that takes up time.

    Not with promoENGINE. promoENGINE takes the strengths of coupon marketing and amplifies it. And promoENGINE takes away the pains of running a traditional coupons based strategy by empowering it with technology. Using connectchief technology, promoENGINE can automate distribution, redemption, processing and tracking of coupons that your business distributes. Moreso, connectchief’s InsightsENGINE can help you breakdown key data metrics to determine which coupons are most effective and bringing you the highest ROI – whether your goal is to be attracting new customers or increasing engagement of your existing users.

    Here are some strengths and challenges of running a coupons based strategy –

    • Unlike advertising where your goal is to simply raise awareness of your brand, promotions seek your audience to take action. Coupons are an amazing way to drive action because the highest cost of your coupon is only incurred when the customer redeems the coupon. This core nature of coupon based promotions makes it the most cost-effective method to promote your offering
    • Coupon promotions are super easy to track. You can give out a 1000 promotional coupons, and you have a clear measure of effectiveness in the count that were redeemed. So you immediately know, you reach a 1000 people and lets say “50 of them” redeemed the coupon. Thats a 5% redemption / conversion rate
    • Its easy to keep coupons fresh – every new product you introduce is an opportunity for a coupon, every change of season is an opportunity to invite customers back to the business with coupons. Coupons a great way to sell that little extra thing that the customers. A free coffee means that the customer will be happy to spend on a bagel. A free trial lesson means they would consider learning a new skill. A discounted oil change or A discounted vehicle checkup. The sky is the limit if you take some time to think it through.
    • Traditional coupon strategies are hard to run. With promoENGINE by connectchief its super easy. Simply, define your coupons, set the count and timelines and we’ll start distributing them to customers. connectchief will keep count of coupons distribution, redemption, effectiveness and help you keep refining your strategy by showing you which coupons work and when.

    Technology is changing the game in many industries – particularly with digital marketing. connectchief has focused itself on building amazing technology for small business owner. Contact us to try promoENGINE free for 30 days

  • Top 10 reasons why visitors aren’t coming back to your business…

    Top 10 reasons why visitors aren’t coming back to your business…

    If you are like most small businesses then you spend a large amount of your marketing budget on acquiring new customers. And…

    Between 60-80% of those customers do not return after their first visit!

    This is bad news on many fronts…

    Whats worse is, most small businesses have resigned to this statistic.

    Its all about your mindset. Things can be very different if small business owners are to adopt a mindset similar to the larger and more advanced technology driven organizations of the world. Thankfully, you’ve got friends at connectchief who have the means to help you with that

    Take a look at these top 10 reasons and see if some of them are also reasons why your customers are likely not coming back. If you can find out what your customers are thinking & feeling the most and if you can do something about fixing it then you can be on your way to phenomenal growth. And thats what we’re here to help you do!

    While customer behaviors can vary, there are several common reasons why customers may choose not to return to a retail business.

    1. Poor Customer Service: Customers value excellent service. If they encounter rude or unhelpful staff, long wait times, or a lack of assistance, they may not want to come back.
    2. High Prices: If customers perceive that a retail business charges unreasonably high prices compared to competitors or the perceived value of the products or services, they may seek alternatives.
    3. Lack of Product Quality: Customers expect products that are reliable, durable, and of good quality. If they consistently experience issues with the quality or performance of products, they may look for better options elsewhere.
    4. Inadequate Product Selection: Customers appreciate having a wide range of products to choose from. If a retail business has limited selection or frequently runs out of stock, customers may be inclined to explore other stores with more options.
    5. Negative Online Reviews: With the prevalence of online review platforms, customers often research businesses before deciding where to shop. If a retail business has numerous negative reviews regarding service, product quality, or overall experience, it can deter potential customers from returning.
    6. Inconvenient Location: The location of a retail business can significantly impact customer retention. If it’s difficult to access, has limited parking, or is far from customers’ regular routes, they may opt for more convenient alternatives.
    7. Lack of Cleanliness and Maintenance: A clean and well-maintained store environment contributes to a positive customer experience. If a retail business is consistently dirty, disorganized, or in a state of disrepair, customers may perceive it as unprofessional and seek cleaner options.
    8. Ineffective Communication: Customers appreciate clear and timely communication from businesses. If a retail business fails to provide updates on product availability, changes in store hours, or upcoming promotions, customers may feel disconnected and choose to shop elsewhere.
    9. Unresolved Customer Complaints: How a retail business handles customer complaints is crucial. If a customer has a negative experience and the business fails to address their concerns or provide satisfactory solutions, it can lead to a loss of trust and loyalty.
    10. Lack of Personalization: Customers appreciate personalized experiences and recommendations. If a retail business fails to understand their preferences, provide tailored offers, or remember their previous interactions, customers may feel undervalued and opt for businesses that offer more personalized attention.

    While addressing each of these factors can be challenging, businesses that prioritize customer satisfaction, invest in staff training, maintain product quality, and foster strong communication channels are more likely to retain customers and foster long-term loyalty.

    At connectchief, we make software tools to help you power up your business.

    We can help your business with addressing and getting ahead of many of the above issues –

    1. connectchief can help you measure user experience in real-time and figure out the corrective actions you need to take to align with customer expectations. Ask us about visitXP and our retail analytics tools
    2. connectchief can help you find new customers – Ask us about promoENGINE
    3. connectchief can help you with tools that keeps you on top of mind with your new visitors and help you to bring them back. Ask us about loyaltyENGINE
    4. connectchief can help you build a communication bridge with your customers without spamming them on email – ask us about how we help you send out Announcements and flash sales
    5. connectchief can help you collect reviews from customers and showcase them at your place of business. Ask us about trustENGINE
    6. connectchief can also help you receive customer complaints and communications directly so you can respond to them promptly. ask us about hearecho
    7. we’re always interacting with our clients and helping them solve problems, improve efficiency and simply do better through use of technology. If you have ideas or suggestions, we would love to hear from you

  • Why we’re building loyaltyENGINE?

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    Having a loyalty program is crucial for businesses of all sizes and industries. It offers numerous benefits that can help drive customer retention, increase revenue, and build brand loyalty.

    Here are some key reasons why every business should have a loyalty program:

    Customer Retention: A loyalty program incentivizes customers to continue engaging with your business. By rewarding their loyalty, you create a strong incentive for them to keep coming back. This leads to higher customer retention rates, reducing the need for constantly acquiring new customers and increasing the lifetime value of existing ones.

    + Increased Sales: Loyalty program members tend to spend more and make more frequent purchases than non-members. By offering exclusive rewards, discounts, or personalized offers, you can motivate customers to choose your business over competitors. This, in turn, leads to increased sales and revenue generation.

    + Word-of-Mouth Marketing: Loyal customers who are part of your loyalty program become brand advocates. They are more likely to recommend your business to their friends, family, and colleagues. Positive word-of-mouth marketing can significantly impact your business’s reputation and attract new customers, helping to expand your customer base organically.

    + Data Collection and Customer Insights: A loyalty program provides a valuable opportunity to gather customer data and gain insights into their preferences, behaviors, and purchasing patterns. This data can be used to personalize marketing efforts, improve products or services, and tailor the overall customer experience. Understanding your customers better allows you to make informed business decisions and deliver targeted offers that resonate with them.

    + Competitive Advantage: In today’s competitive marketplace, having a loyalty program can give your business a competitive edge. It differentiates you from competitors and creates a sense of exclusivity for your customers. A well-designed and rewarding loyalty program can attract new customers and retain existing ones, positioning your business as the preferred choice in the market.

    + Emotional Connection and Brand Loyalty: Loyalty programs foster a sense of emotional connection between customers and your brand. By consistently rewarding their loyalty, you build trust, strengthen the customer-brand relationship, and cultivate brand loyalty. Customers who feel appreciated and valued are more likely to remain loyal and become long-term advocates for your business.

    But traditinal loyalty programs aren’t exactly easy to run…

    • Tracking and Administration – Managing a physical punch card system requires meticulous tracking and administration. It can be time-consuming and error-prone to manually keep track of customer punches, verify their eligibility for rewards, and handle card replacements or transfers. This process becomes increasingly challenging as the number of customers and transactions grows.
    • Limited Customer Insights – Punch card-based loyalty programs often lack the ability to gather meaningful customer data. Without capturing customer information, businesses miss out on valuable insights that can help them understand their customers’ preferences, behaviors, and purchase patterns. This data is essential for making informed business decisions and delivering personalized experiences.
    • Lack of Flexibility – Traditional punch card programs typically have limited flexibility in terms of reward options and customization. This lack of flexibility may not align with the diverse preferences and needs of customers. It can also make it challenging to offer personalized rewards or adapt the program based on changing market conditions or customer demands.
    • Ineffective Communication – Communicating with customers and keeping them informed about program updates, rewards, or promotions can be challenging with a physical punch card system. Businesses often rely on manual methods like in-store signage, verbal communication, SMS or emails (and we know how much customers hate being spammed), which may not effectively reach all customers or provide consistent messaging
    • Limited Scalability – As a business grows and attracts more customers, managing a physical punch card-based loyalty program becomes increasingly difficult to scale. The administrative burden and logistical challenges can become overwhelming, especially when trying to provide a consistent experience across multiple locations or channels.
    • Inconvenience for Customers – Carrying physical punch cards can be inconvenient for customers. They may forget or misplace the cards, leading to frustration or missed opportunities to earn rewards. In today’s digital age, where customers expect convenience and seamless experiences, relying on physical cards can be seen as outdated and less user-friendly.
    Digital loyalty program platforms offer greater convenience, flexibility, and data collection capabilities, allowing businesses to deliver more personalized rewards, track customer behavior, and create a more engaging loyalty experience.

    We created LoyaltyEngine to help our clients harness the power of loyalty programs while helping eliminate the challenges with traditional loyalty methods like punch cards. A well-executed loyalty program is a powerful tool for businesses. It enhances customer retention, drives sales, generates positive word-of-mouth marketing, provides valuable customer data, creates a competitive advantage, and cultivates brand loyalty. By implementing a loyalty program on LoyaltyEngine, your business can establish a strong foundation for sustainable growth and success.

    What makes LoyaltyEngine so cool!

    1. Its completely digital – so its brings to you all the advantages of digital platform like promotion flexibility, data collection capabilities, personalizated rewards, and a more engaging experience for customers
    2. No punch cards to carry. No apps to install – Simply scan the QR code at the store and your loyalty points are right there for you to redeem.
    3. Your customers hate installing apps – so no app is required
    4. Your customers get too much email or SMS – so we do not send emails or SMSs. Customers can receive announcements from you when they scan the QR code (in the moment) or the ones who install apps can receive special promotions & announcements (opt-in only) within the app
    5. The end-users experience is completely personalized – your most loyal customers can get the most royal treatment 🙂

    Ultimately, and as its goes for everything with connectchief. You, the business owner are in control. We’re simply making software tools to help you supercharge your business!
    Try out our LoyaltyEngine for free for the first 90days.

  • Flash sales for retail businesses

    Slow days are not good for any business. But every business knows they have to account for slow days.

    With the tools in our connectchief chest, your business to make your slow days a little or a lot better. We want to talk to you about how you can take advantage of flash announcements to engage with customers on slower days.

    We will take 2 examples –

    1. End of day flash sales
    2. Special time-limited promotions or announcements to draw in consumers

    First, lets understand how flash sales work for you –

    • Every business receives its personalized SNC code with connectchief.
    • Businesses print & place these SNC codes as various places within their establishments.
    • Customers scan these SNC codes to avail promotions, review your business and even follow your business.
    • Customers who follow your business are the ones who are most likely to frequent your business and are the ones you should be engaging with on an ongoing basis

    To do this we suggest doing the following –

    • Regularly create time-bound promotions that can you can send out as announcements to your target customers

    Some example activities that some of our businesses can do

    Denise’s cupcakes has a few dozen cupcakes left over and there are only 2 hours left before store closing…

    1. Denise decides to go into connectchief & create a today only promotion announcing everything in the store at 50% off.
    2. She attaches this promotion to an ad that she associates with her store. Connectchief broadcasts this ad to all connectchief & insideconnect users within a 5 mile radius of Denise’s storefornt.
    3. She also sends the same promotion out as an announcement to all customers that follow her store. Connectchief then sends the announcement out to only those customers who are within a driving distance of Denise’s store and those who have previously marked Denise’s store as a favorite in their insideconnect app

    Advantages for Denise’s cupcakes – They created amazing engagement by attracting existing and new customers during the final 2 hours of their day’s operations. New customers were able to try out Denise’s because of the flash sale pricing. Those who were in a short radius of Denise’s discovered here store. And Denise’s avoided having to throw away/discard product at closing time.

    Advantages for customers – Those who loved Denise’s products were happy to come in and buy product on an impulse (the draw in was created by Denise). Those who had never tried Denise’s product were happy to come in and try out Denise’s products

    Ron’s Sandwich shop can do exactly that same during the lunch hour …

    Ron can create a lunch hour only promotion on a Tuesday and broadcast it out to his target customers in his area so he can turn the typical slow-at-lunch Tuesday into a more exciting day for business.

  • Introducing APIs to create custom promotions in promoEngine

    Our mission is to help our clients grow their business. In interacting with various clients we have come to understand that most businesses do not spend enough energy in building a coupon or promo code strategy simply becuase its very hard to actually implement.

    We see a lot of traditional stores, particularly grocery stores and some big box stores spending a lot of their marketing budget in putting out weekly / periodic sales flyers that include a large number of items that are on sale. It is common sense to assume that this is quite an effective way to market your products because we’re seeing large businesses do this for decades now and the activity has not stopped. If this form of marketing didn’t work, then clearly the big box and national chain stores would have stopped doing this a very long time ago.

    Large e-tailers do the same thing by issuing 1000’s of sales & discount coupons on products and services from time to time. In fact, deal-finding sites make millions of dollars in commissions every year by simply helping consumers find the right coupon that they can apply to their shopping cart? So clearly coupons & promotions work

    Why does this work?
    1. Weekly ad flyers and coupons enable a business to stay at the top of mind of its customers. Brand retention and recall is half the battle in any competitive market.
    2. Coupons or special pricing can create that extra motivation a consumer needs to ‘tap buy’. It helps you capture customers whose need exists but may not be urgent yet.
    3. Impulse buyers can be motivated through coupons or ads
    4. Frugal buyers plan ahead, they closely manage their expenses and are most likely to buying products when they go on sale. They are also likely to shop at stores that they perceive to have ‘wallet-friendly pricing’
    5. Online shoppers can shop from a lot of businesses sitting at home, so ‘better prices’ play a greater role in their purchase decisions. The success of platforms like slickdeals, honey and various others are a testament to the fact that coupons & promotions work as well in the online world as in the brick & mortar business space.

    Despite all this traction, we do not see too many small businesses (brick & mortar or online businesses or even ecommerce businesses successfully executing a STRONG COUPON & PROMOTIONS strategy)

    How is connectchief helping businesses build a better coupon & promotions strategy?

    We strongly believe that discounts is not a good strategy for every business. If by giving a discount, the perceived value (worth) of your offering gets diminished in your customers mind, then steer clear of discounts & coupons. But if you are not in that category of business, then we’ve created promoEngine for you. Using the connectchief scan & connect code, you can present your customers with a promotion or discount right at the time when they are at your store. You can also distribute your promotions digitally via the connectchief platform so customers can see your promotions when they are patronizing a business that collaborates with you. As an example: A customer can a coupon to visit your ice-cream parlor right when they are done paying the bill at a pizza place. Ofcourse, you will be returning the favor back to the pizza place by sharing their coupons with customers who might visit you.

    We’ve created many simple coupon & promotions templates that enable our customers (business owners like you) to create coupons that can be published by them on the connectchief promoEngine platform.

    So what is the custom promotions API

    Sometimes, you need to be able to create custom promotions because the basic promotions do not quite fit in with your business scenario. You can now do that through our promoEngine API (application programming interface) and some simple programming activity on your side.

    As an example – An ecommerce website could design a promotion in promoEngine for its customers to buy a 1-year subscription to their service and receive 1 extra month if they purchased the subscription before January 10, 2023.

    They would simply define a promotion in promoEngine using our API and specify the customer facing parts as in a catchy Title for their promotion, Add a banner image, Add a description describing the promotion & its terms in plain text. In addition, they can now setup a small set of rules in their preferred format that they can save alongside the promotion for it to be provided back to their ecommerce software when that promotion is being redeemed by a customer on their website. See the graphic below as a simple explanation.

  • What businesses can benefit from connectchief?

    We’re building connectchief as a collection of tools that help businesses be more efficient at utilizing their resources, tools can that help raise the value businesses can offer to their customers with the ultimate goal of helping you (the business owner) grow your business.

    There are many aspects to connectchief and many more to be added as time progresses however we can share with you a few things that your business could do with connectchief. So if you are a business that can envision doing one or more of the things below, we have the tools to help you succeed.

    1. Engage your customers as soon as they get into your physical store (scan & connect codes for every business)
    2. Grow your business network by partnering / collaborating with non-competing businesses so you can promote/introduce each other to your customers (see more about promoEngine)
    3. Capture 1 click input from your visitors about their experience (visitXP is coming soon)
    4. Ask repeat customers or satisfied customers to review your business publicly (see trustENGINE)
    5. Offer an instant discount to a customer who reviews your business publicly (trustENGINE & promoENGINE working together)
    6. Provide customers an incentive to spend with you (PromoEngine)
    7. On slow days, attract your frequent users to come in (Flash sales with PromoEngine – coming soon)
    8. Run ads without spending an arm & a leg for them (Virtual billboards on PromoEngine)
    9. Run special promotions on your website without having to build sophisticated coupon code software (Promo codes with PromoEngine)
    10. Send out important announcements to your customers via connectchief (Customers already get enough email. Send them a message they can see when they think of you next)
    11. Let your visitors know you are hiring (some of your customers can be your best future employees.)

  • What is the connectchief, scan & connect (SNC) code

    At connectchief, we build software tools that enable small businesses to thrive. See this post on the various reasons on why we’re building connectchief.

    Through our conversations with many successful business owners, we have found that customers have a very interesting behavior. Customers tend to go back to businesses where they feel heard. Even if they didn’t have a great experience with a business at first, they feel comfortable giving that business a second or third chance if they felt the business heard them and is taking steps to do better the next time.

    Our scan & connect (SNC) system enables any business to engage its customers. Through its scan & connect (SNC) code, businesses can –

    1. Provide surprise discount coupons and / or promotions to visiting customers
    2. Ask for (one click / super quick ) feedback from customers on the service, facilities or other relevant items for the business
    3. Ask customers to provide online reviews for the business
    4. Share announcements with customers
    5. Let visitors know about open positions that the business is hiring for
    6. Poll customers or simply provide a way for customers to directly communicate with management
    7. Even send out instant flash sales & promotions to customers that follow the business

    Businesses can chose which of the above functions to expose using its scan & connect code. The ultimate goal is to provide a single tool using which customers and businesses can engage and build a strong relationship for their mutual benefit.

  • How you can grow your business faster with connectchief

    1. Why we’re building connectchief…
    2. How you can grow your business faster with connectchief

    Every business owner knows they need to innovate and grow their business. What isn’t clear is how to methodically go about doing just that…

    Growth comes from recognizing the need for change, effectively adapting to shifts in your environment, having strong customer insights and finally turning this information into better customer experience and service.

    Connectchief helps businesses to better engage with its target customers, improving the effectiveness of their marketing, and enables them to find new ways communicate their value propositions.

    The digital revolution has unleashed rapid and significant changes in how business is done today. A businesses ability to engage customers, understand their changing needs and to keep up with them determines its success and growth rates.

    The connectchief team deeply understands how technology can play a significant role for your business to grow. We’re been rapidly innovating and responding with creative ideas to help small businesses build a competitive edge. With connectchief every small business can –

    + Collaborate with other businesses to promote each other

    Any business can get started with connectchief for free. Once registered, identify and invite other businesses nearby to collaborate with you. Each business can promote coupons & offers form its partner businesses to its own customers. Referred customers are more likely to do business with you over those who were attracted simply through a discount or a one-off advertisement. Referrals can cost almost 10x less than traditional advertisements when it comes to finding new customers.

    + Engage with your customers

    At connectchief, your business receives a personalized QR code which is powered by our platform. We chose QR codes so you do not have to many any investments in buying equipment or other technology to grow your business. A simple QR code puts the power of the entire connectchief platform behind your business. Place that QR code (we call it our Scan & Connect system) within your premises to present customers with promotions, solicit their feedback, showcase your reviews, get customer reviews, make announcements and so much more. Better engagement translates into improved loyalty and more business.

    + Create promotions, discount coupons and vouchers for customers and business partners.

    Through connectchief, every business can also utilize our promoEngine to generate coupons & promotions that can be distributed to visiting customers on your website, in-store or even be distributed via other businesses that collaborate with you (your business ofcourse has to reciprocate with promoting those businesses as well).

    Businesses that use innovative ways to find new customers & to retain existing ones tend to grow faster. Those that continuously learn from customers to provide better service and products discover paths to greater profits and lasting loyalty.

    At connectchief, we’re committed to helping you power up your business with innovative, cost-effective and technology-powered approaches that have been afforded only to big businesses until now.

    Find your path to growth – register for free on connectchief

  • Why we are building promoENGINE?

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    We’re building connectchief to bring the power of technology to small business. See our previous post here.

    In interviewing over a 1000 small to medium sized businesses we learnt that while all businesses want more customers, not everyone understands how to promote themselves.

    In fact, very few business owners were clear on the concept of marketing. Even fewer were able to make a distinction between advertising, branding and promotions. This gave us a clear signal that small businesses can use our assistance and our technology. Our goal with promoENGINE is to help you – the small business owner – to get your message to your target customers at a lower cost.

    promoENGINE brings together a few key concepts – collaboration, connection, promotion & advertising. And it leverages the power of software technology to amplify how small businesses work together to promote themselves.

    Marketing encompasses all the activities a business undertakes to get the message out (about its products or services) to its target customers (with the intent of completing a buy or sell transaction ie. a sale)

    Marketing includes –

    • pricing related activities like discounts or sales or coupons,
    • promotion activities like advertising, publicity or sales promotions,
    • determining the place where to do these activities (online, offline, target customers etc)
    • and figuring out what to market (specific product or service or attribute(s) of product or service)

    At connectchief, we are bringing to you technology that can enable your business to promote your products or services by using the right incentives (discounts/coupons) at places where belive our software and technology can generate a greater return for your investment.

    promoENGINE is a software tool by connectchief that enables small businesses to promote their products and/or services to their target customer audience in method that is more efficient in terms of the overall investment required in time, effort and cost as compared to approaches mostl commonly used by small businesses today.

    Continue to read more about promoENGINE