Devon Blog

Tag: data

  • Why we’re building loyaltyENGINE?

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    Having a loyalty program is crucial for businesses of all sizes and industries. It offers numerous benefits that can help drive customer retention, increase revenue, and build brand loyalty.

    Here are some key reasons why every business should have a loyalty program:

    Customer Retention: A loyalty program incentivizes customers to continue engaging with your business. By rewarding their loyalty, you create a strong incentive for them to keep coming back. This leads to higher customer retention rates, reducing the need for constantly acquiring new customers and increasing the lifetime value of existing ones.

    + Increased Sales: Loyalty program members tend to spend more and make more frequent purchases than non-members. By offering exclusive rewards, discounts, or personalized offers, you can motivate customers to choose your business over competitors. This, in turn, leads to increased sales and revenue generation.

    + Word-of-Mouth Marketing: Loyal customers who are part of your loyalty program become brand advocates. They are more likely to recommend your business to their friends, family, and colleagues. Positive word-of-mouth marketing can significantly impact your business’s reputation and attract new customers, helping to expand your customer base organically.

    + Data Collection and Customer Insights: A loyalty program provides a valuable opportunity to gather customer data and gain insights into their preferences, behaviors, and purchasing patterns. This data can be used to personalize marketing efforts, improve products or services, and tailor the overall customer experience. Understanding your customers better allows you to make informed business decisions and deliver targeted offers that resonate with them.

    + Competitive Advantage: In today’s competitive marketplace, having a loyalty program can give your business a competitive edge. It differentiates you from competitors and creates a sense of exclusivity for your customers. A well-designed and rewarding loyalty program can attract new customers and retain existing ones, positioning your business as the preferred choice in the market.

    + Emotional Connection and Brand Loyalty: Loyalty programs foster a sense of emotional connection between customers and your brand. By consistently rewarding their loyalty, you build trust, strengthen the customer-brand relationship, and cultivate brand loyalty. Customers who feel appreciated and valued are more likely to remain loyal and become long-term advocates for your business.

    But traditinal loyalty programs aren’t exactly easy to run…

    • Tracking and Administration – Managing a physical punch card system requires meticulous tracking and administration. It can be time-consuming and error-prone to manually keep track of customer punches, verify their eligibility for rewards, and handle card replacements or transfers. This process becomes increasingly challenging as the number of customers and transactions grows.
    • Limited Customer Insights – Punch card-based loyalty programs often lack the ability to gather meaningful customer data. Without capturing customer information, businesses miss out on valuable insights that can help them understand their customers’ preferences, behaviors, and purchase patterns. This data is essential for making informed business decisions and delivering personalized experiences.
    • Lack of Flexibility – Traditional punch card programs typically have limited flexibility in terms of reward options and customization. This lack of flexibility may not align with the diverse preferences and needs of customers. It can also make it challenging to offer personalized rewards or adapt the program based on changing market conditions or customer demands.
    • Ineffective Communication – Communicating with customers and keeping them informed about program updates, rewards, or promotions can be challenging with a physical punch card system. Businesses often rely on manual methods like in-store signage, verbal communication, SMS or emails (and we know how much customers hate being spammed), which may not effectively reach all customers or provide consistent messaging
    • Limited Scalability – As a business grows and attracts more customers, managing a physical punch card-based loyalty program becomes increasingly difficult to scale. The administrative burden and logistical challenges can become overwhelming, especially when trying to provide a consistent experience across multiple locations or channels.
    • Inconvenience for Customers – Carrying physical punch cards can be inconvenient for customers. They may forget or misplace the cards, leading to frustration or missed opportunities to earn rewards. In today’s digital age, where customers expect convenience and seamless experiences, relying on physical cards can be seen as outdated and less user-friendly.
    Digital loyalty program platforms offer greater convenience, flexibility, and data collection capabilities, allowing businesses to deliver more personalized rewards, track customer behavior, and create a more engaging loyalty experience.

    We created LoyaltyEngine to help our clients harness the power of loyalty programs while helping eliminate the challenges with traditional loyalty methods like punch cards. A well-executed loyalty program is a powerful tool for businesses. It enhances customer retention, drives sales, generates positive word-of-mouth marketing, provides valuable customer data, creates a competitive advantage, and cultivates brand loyalty. By implementing a loyalty program on LoyaltyEngine, your business can establish a strong foundation for sustainable growth and success.

    What makes LoyaltyEngine so cool!

    1. Its completely digital – so its brings to you all the advantages of digital platform like promotion flexibility, data collection capabilities, personalizated rewards, and a more engaging experience for customers
    2. No punch cards to carry. No apps to install – Simply scan the QR code at the store and your loyalty points are right there for you to redeem.
    3. Your customers hate installing apps – so no app is required
    4. Your customers get too much email or SMS – so we do not send emails or SMSs. Customers can receive announcements from you when they scan the QR code (in the moment) or the ones who install apps can receive special promotions & announcements (opt-in only) within the app
    5. The end-users experience is completely personalized – your most loyal customers can get the most royal treatment 🙂

    Ultimately, and as its goes for everything with connectchief. You, the business owner are in control. We’re simply making software tools to help you supercharge your business!
    Try out our LoyaltyEngine for free for the first 90days.

  • Discover the Secret to Business Success: Understanding Your Customers’ Feelings

    Did you know that understanding how your customers feel about your business is super important? Well, over 90% of businesses don’t really know what their customers think. But here’s the cool part: the businesses that do understand their customers tend to do really well. So, let’s learn how you can figure out what your customers are thinking and feeling!

    The Problem with Surveys

    You know those questionnaires businesses sometimes ask you to fill out? They might ask you how much you like their service or how likely you are to recommend them to others. Well, here’s the thing: those surveys often give answers that businesses want to hear, not what customers really think. It’s like trying to guess what your friends want to hear instead of telling the truth. That’s where the problem lies.

    VisitXP – your secret weapon!

    Imagine if there was a special tool that could help you understand your customers better. Well, guess what? There is! It’s called VisitXP, and it’s made just for small businesses like yours. Here’s how it works:

    Real-Time Feedback:

    VisitXP lets you hear from your customers right when they are at your business or interacting with your brand. This means you get to know what they think and feel right away. It’s like having a magic crystal ball that tells you what your customers are thinking and feeling. The nuanced feedback gathered from your customers by visitXP is then processed by our AI engines that turn this data in actionable items that you as the business owner can work on to align with what your customers are thinking and feeling.

    Matching Customer Expectations:

    Once you learn you get to work in aligning your business and its practices to customer expectations. You know how important it is to build trust with your customers, right? When expectations are met or exceeded, customers have a great experience! When your customers have a great experience at your business, they tell their friends about it. And when you listen to what your customers want and give it to them, they trust you even more. Trust is like having a superpower that makes your business grow!

    Making Your Business Awesome:

    Running a small business can be tough, but VisitXP makes it easier. By listening to your customers, learning from their feedback, and making ongoing changes based on what they say, you can make your business even better. It’s like having a secret weapon that helps you make smart decisions and keep your customers happy.

    Understanding your customers is the key to making your small business awesome! Traditional surveys might not give you the whole truth, but with user experience tools from connectchief, you can get real-time feedback and make your customers happy. When you listen to your customers and meet their expectations, your business will grow and become super successful. Take our user experience tools for a try and effortlessly make your small business the best it can be!

    We found this paper from Harvard Business Review to be strongly reflective of our methodology with visitXP. Our approach has many similarities to what the researchers suggest. Read more about their thoughts at Using AI to Track How Customers Feel — In Real Time

  • Why did we create trustENGINE?

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    trustENGINE is an online review platform built by connectchief.

    Our vision with trustENGINE is to provide a neutral ground for customers & businesses to interact where customers can provide genuine feedback on thier overall service experiences with that business.

    Why businesses asked us to build trustENGINE?

    + Reduce fake reviews

    User reviews are a great way for consumers to discover good products, services and businesses. However, the democratic voice that reviews give to users is often exploited by those entering fake reviews. This creates a problem for businesses and users alike. Like in any democracy, you cannot eliminate bad actors but one can surely nullify their effect by having all citizens participate. By having all consumers provide a review, good or bad, the effect of fake reviews can be nullified. trustENGINE provides an unbiased platform for providing and collecting reviews. Our software engines are continuously tuned to flag and capture fake reviews. See more about fake reviews and how you can work with us to reduce fake reviews

    + Help proliferate the truth

    By getting reviews for any business or product in one place, one can provide a true representation of users’s feedback about the product or service

    + Accelerate the opportunity to receive feedback & improve

    User reviews are a great way for small businesses to know what’s working and what the business needs to work on to improve its products and services. trustENGINE has built-in data analytic and reporting tools that empower business owners to prioritize their focus on topics that can help them achieve the highest improvements in customer satisfaction and the best returns for the businesses improvement efforts.

    + A single venue for consumers to interact with the business

    There are quite a few social media platforms on the internet, each designed with the motive to build online social interactions. Most those platforms (Facebook by Meta, Twitter, Instagram, Google offer opportunities for consumers to tag a business and put a message. Because their central focus is on social engagement, these platforms do not focus on addressing the consumers & businesses needs to bring a unified view about the business. As entrepreneurs, we ourselves have faced challenges with fake and uncontrolled reviews, a lack of mediation & moderation controls, reviews being scattered across the internet and very limited analytics to help the business owner distill incoming feedback so they can focus on improving where they need to based on consumer feedback.

    + Promote reviews from verified transactions

    Business owners who were fed up with fake reviews preferred if there is a platform where the user can verify their transaction id at the time of entering reviews. This is a great way to build confidence in the overall reviews and ratings for a business. The larger the quantify of verified transaction reviews, the higher the confidence that the reviews reflect reality.

    + Build trust through transparency

    The goal of our platform is to build trust through transparency. Verified transaction reviews is a great way to ensure that real transactions are mapped to incoming reviews. We further enhanced trustENGINE with engines built in to flag and capture reviews that may be added by business owners to promote their self-interest. In addition, to ensure tranparency both consumers & business owners are required to comply with the trustENGINE guidelines to ensure fair, unbiased and transparent information being provided through reviews on the platform.

    What are the key things trustENGINE brings to the table?

    1. A platform that is open to everyone and focuses exclusively on collecting, managing and showcasing consumer feedback about a business
    2. Consumers can provide feedback on any business – at no cost to them or the business.
    3. A transparent scoring methodology where verified reviewers and verified transactions carry greater weight
    4. Artificially intelligent engines that capture and suppress reviews (with full transparency) that seem ingenuine. Our software is designed to fight fake reviews.
    5. trustENGINE puts transparency and open access to information first. Even if a business has a paid account on trustENGINE, they have no control over which reviews must be deleted.

  • Why we’re building connectchief…

    1. Why we’re building connectchief…
    2. Every business should build its ecosystem for growth
    3. Why did we create trustENGINE?
    4. Why we are building promoENGINE?
    5. Why are we building flexxWORK?
    6. Why we’re building loyaltyENGINE?

    Every large company was once a small business.

    team connectchief
    • There are an est. 28 million small businesses in the U.S. alone — which outnumber large corporations 1162 to 1.
    • 70% of all small businesses are owned and operated by a single person.
    • Most small businesses employee fewer than 25 employees.

    Running a small business is real hard work.

    We asked ourselves, what do small businesses that grow up to be large businesses do differently?

    Of course, they all get access to large amounts of capital that they invest and grow. But before getting that capital, they all have done a great job to attract new customers, retain existing customers and they keep discovering & offering more “things or services” that those customers need.

    Why are these organizations able to do what they do?

    They are always listening – to customers, to employees, to stakeholders and to anyone that is relevant to their business. Now they don’t necessarily listen to everything everyone has to say. They have an ear on the ground so the can hear what their stakeholders say and then do something about the things that matter.

    What we found

    After meeting with and analyzing the journeys of multiple successful businesses we found that the ones that did well where those who engaged with their customers, paid a lot of attention to what their customers were saying (or signaling through their behavior) and had managed to convert a larger than average amount of their visitors into to loyal users.

    Customers exhibit a very interesting (and obvious) behavior – they tend to go back to businesses where they feel heard. Even if a customer didn’t have a great experience with a business at first, they feel comfortable giving that business a second or third chance if they feel that business heard them and is taking steps to do better the next time.

    As a business owner its very important to listen for signals. And its impossible to listen to anything if you aren’t really trying. However, once you make an effort to listen there is an incredible amount of learning that keeps coming from it. Your customers can show you the way to succeed. Companies that are wildly successful have found various ways to engage with their stakeholders, to listen for feedback and they tend to put in the efforts in making continuous improvements along the way.

    An incredible and very commonly known example of such outward focused behavior is Amazon. Amazon has been known to be laser focused on customers. They started out from being an online bookstore and have evolved into a company that disrupts and leads practically any industry vertical they enter. They’ve achieved this through maniacal customer engagement and an action bias driven by data. All this decision is powered through sophisticated technology and data analysis. However, not everyone can afford to do what the likes of Amazon can achieve. At connectchief, we’re focused on bringing to your business the competitive edge and technologies big business has used to GROW.

    So what does connectchief do?

    We build (software) tools that enable businesses to thrive.

    We identified a few signficant needs for most businesses –
    • Every business needs to build and nurture its ecosystem for long term success …learn more about bizz by connectchief
    • Every business needs to promote itself – most people we spoke with do not make much of a difference between marketing, branding and advertising… learn more about PromoENGINE
    • Gain trust & build a reputation … learn about trustENGINE
    • Loyal customers are the lifeblood of growth businesses. …learn about loyaltyENGINE
    • A lot of internet or technology-driven businesses do not have a store front. They need effective ways to work remotely … learn about flexxWORK
    • Engage your audience – not just customers. Be in front of them. Talk to them. Listen to them… we’ll share some things about hearecho soon!

    We built these by listening to you, our target customers. And we plan to keep building more solutions that help your business grow.