Our mission is to help our clients grow their business. In interacting with various clients we have come to understand that most businesses do not spend enough energy in building a coupon or promo code strategy simply becuase its very hard to actually implement.
We see a lot of traditional stores, particularly grocery stores and some big box stores spending a lot of their marketing budget in putting out weekly / periodic sales flyers that include a large number of items that are on sale. It is common sense to assume that this is quite an effective way to market your products because we’re seeing large businesses do this for decades now and the activity has not stopped. If this form of marketing didn’t work, then clearly the big box and national chain stores would have stopped doing this a very long time ago.
Large e-tailers do the same thing by issuing 1000’s of sales & discount coupons on products and services from time to time. In fact, deal-finding sites make millions of dollars in commissions every year by simply helping consumers find the right coupon that they can apply to their shopping cart? So clearly coupons & promotions work
Why does this work?
- Weekly ad flyers and coupons enable a business to stay at the top of mind of its customers. Brand retention and recall is half the battle in any competitive market.
- Coupons or special pricing can create that extra motivation a consumer needs to ‘tap buy’. It helps you capture customers whose need exists but may not be urgent yet.
- Impulse buyers can be motivated through coupons or ads
- Frugal buyers plan ahead, they closely manage their expenses and are most likely to buying products when they go on sale. They are also likely to shop at stores that they perceive to have ‘wallet-friendly pricing’
- Online shoppers can shop from a lot of businesses sitting at home, so ‘better prices’ play a greater role in their purchase decisions. The success of platforms like slickdeals, honey and various others are a testament to the fact that coupons & promotions work as well in the online world as in the brick & mortar business space.
Despite all this traction, we do not see too many small businesses (brick & mortar or online businesses or even ecommerce businesses successfully executing a STRONG COUPON & PROMOTIONS strategy)
How is connectchief helping businesses build a better coupon & promotions strategy?
We strongly believe that discounts is not a good strategy for every business. If by giving a discount, the perceived value (worth) of your offering gets diminished in your customers mind, then steer clear of discounts & coupons. But if you are not in that category of business, then we’ve created promoEngine for you. Using the connectchief scan & connect code, you can present your customers with a promotion or discount right at the time when they are at your store. You can also distribute your promotions digitally via the connectchief platform so customers can see your promotions when they are patronizing a business that collaborates with you. As an example: A customer can a coupon to visit your ice-cream parlor right when they are done paying the bill at a pizza place. Ofcourse, you will be returning the favor back to the pizza place by sharing their coupons with customers who might visit you.
We’ve created many simple coupon & promotions templates that enable our customers (business owners like you) to create coupons that can be published by them on the connectchief promoEngine platform.
So what is the custom promotions API
Sometimes, you need to be able to create custom promotions because the basic promotions do not quite fit in with your business scenario. You can now do that through our promoEngine API (application programming interface) and some simple programming activity on your side.
As an example – An ecommerce website could design a promotion in promoEngine for its customers to buy a 1-year subscription to their service and receive 1 extra month if they purchased the subscription before January 10, 2023.
They would simply define a promotion in promoEngine using our API and specify the customer facing parts as in a catchy Title for their promotion, Add a banner image, Add a description describing the promotion & its terms in plain text. In addition, they can now setup a small set of rules in their preferred format that they can save alongside the promotion for it to be provided back to their ecommerce software when that promotion is being redeemed by a customer on their website. See the graphic below as a simple explanation.
